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Build Sustainability into your travel program

What’s Good for the Earth is Better for Business

 

Travel sustainability is nothing new. Travel managers, travelers, and forward-focused people all across your organization have been talking about it for years. But now that employees and shareholders see its business value – and, more importantly, its environmental merit – it’s time to act.

Momentum is building, and organizations are increasingly being called upon to build sustainability metrics into their travel programs, so travel managers can deliver detailed reports on program performance and finance can keep tabs on travel that is typically more expensive.

Now, more than ever, your travel program is in the spotlight. And as you build it back up again in our pandemic/post-pandemic world, you’re building in safety, efficiency, confidence, and convenience. You’re creating simple new ways to help your travelers plan and prioritize trips, and you’re installing efficient new controls to cover everything from expenses to environmental goals. Organizations continue to place a greater focus on sustainability.

It isn’t easy, but the following five tips will help:

 

  • Start with sourcing. If your suppliers and your partners practice sustainability, it is that much easier for your travelers.
  • Embed guidance into your booking experience. Travelers want to do the right thing, but they don’t always know what that is. And with so many variables to sort through and decisions about timing, costs, and sustainability, they need guidance as they go through the booking process.
  • Track and measure your results. Data makes the difference, because it can show you what sustainable travel looks like and help you measure your progress.
  • Help travelers with your tracking. When travelers know how their choices impact the overall organization, it gives them extra incentive. So consider tools that show them the effect of their individual booking choices, as well as their ongoing impact.
  • Talk about more than travel. Travel sustainability is a key contributor to any company’s eco-efforts, but it’s important to communicate sustainability efforts across and within the organization as a whole.

 

Download this eBook and make it possible, whether you’re launching sustainability efforts or boosting initiatives you already have in place.